Abu Dhabi, UAE – June 6th, 2012: FLASH Entertainment and Yas Marina Circuit today announced that F1™ ticket holders will benefit from some of the biggest music and live entertainment experiences Abu Dhabi has to offer throughout 2012.
In an unprecedented development for an F1™ host city, Yasalam Y1 Access will provide all 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix ticket holders with a unique package of value-added benefits and exclusive live concert ticket discounts running throughout the year;
3 After-Race Concerts
Enjoy three nights of A-lister performances at the Yasalam After-Race Concerts throughout race weekend. Previous years have seen Aerosmith, Beyoncé, Kanye West, Linkin Park, Prince, Britney Spears and Paul McCartney play to thousands at the du Arena, Yas Island.
In a change to previous years, in 2012 race goers will need to visit Yas Marina Circuit each day to collect their concert wristband. No Wristband, No Yasalam After-Race Concert.
Golden Circle Wristbands
Each day, two thousand lucky race-goers will receive an upgrade to the Golden Circle at the Yasalam After-Race Concerts. Make sure you’re one of the first to Yas Marina Circuit each day to be in with a chance of winning.
2 Friends Friday
The first 15,000 UAE-based race ticket buyers will receive a pair of complimentary invitations to the Friday concert, absolutely free. Kick your weekend off in style with friends or family at a Yasalam After-Race Concert.
Discounts on FLASH concerts in 2012
F1™ ticket holders will receive a 20% discount on selected FLASH concerts and events from 1st September to the end of 2012. Concerts at the du Arena and du Forum last year saw Coldplay, Metallica, Sade, David Guetta, Shakira and Snoop Dogg perform in Abu Dhabi, and 2012 promises to be equally exciting. For info visit www.thinkflash.ae and look out for the Y1 Access logo to claim your discount.
Speaking at the announcement, Mike Fairburn, Director of Marketing and Planning, FLASH Entertainment, said Y1 Access would further add to the special appeal of Yasalam and F1™ in Abu Dhabi.
“Yasalam already stands out as one of the largest coordinated programmes of live entertainment from any F1™ host city, and the new year round benefits of Y1 Access will add to the race weekend’s reputation as a ‘must see’ occasion for people across the region”.
Nick McElfree, Sales and Marketing Director of Yas Marina Circuit, said Y1 Access was an ideal way to continue to broaden the appeal of F1™ and motorsport in the UAE whilst strengthening Abu Dhabi’s reputation as one of the world’s leading race meetings.
“Our goal has always been to attract big race attendances across the three days and enhance the appeal of motorsport throughout the year. Once more, it demonstrates Abu Dhabi’s collective commitment to providing F1™ fans with the very highest quality on-and-off track entertainment”.
The 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix will be held at the Yas Marina Circuit on November 2nd, 3rd and 4th. The 2012 F1™ season has kick-started in spectacular fashion; the Championship is wide open, with six different winners taking the podium in the opening rounds. Everything is set for a dramatic season finale, with Abu Dhabi likely to be one of the key deciding races before the winner is crowned in Sao Paulo, Brazil on 25th November.
Tickets for the 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix can be purchased from www.yasmarinacircuit.com.
The full Yasalam programme of concerts and free entertainment will be announced very soon but for full information on Y1 Access, visit www.yasalam.ae.
Members of the public can also email y1access@thinkflash.ae with any Y1 Access related queries.
ABOUT FLASH ENTERTAINMENT
Based in Abu Dhabi, FLASH Entertainment is the region’s premier live events company, with a proven track record in delivering world-class events from movie premieres and classical shows to international sports events and megastar music concerts. FLASH offers comprehensive event management solutions from concepts and designs through to coordinating every stage of production. The company is committed to providing the region with diverse entertainment programmes, grass roots creativity and stimulating the local economy and events’ industry.
In just 3 years, FLASH has diversified its business portfolio developing entertainment that has seen close to two million fans through the doors. Partnering with leading international sports and entertainment organizations such as Live Nation, Cream and UFC, the company is well on its way to achieve its mission of growing from the region’s premier live events company, to a globally recognized peerless entertainment organization. FLASH owns a 10% stake in UFC and manages a multi-million-dirham portfolio of assets including the du Arena and du Forum on Yas Island, Abu Dhabi.
For more information visit www.thinkflash.ae or email info@thinkflash.ae
ABOUT YASALAM
Yasalam is the largest citywide free entertainment programme by any F1™ host city, blending motorsport with a multitude of music, film and community events. Launched as part of the inaugural Formula 1 Etihad Airways Abu Dhabi Grand Prix in 2009, the programme of activities and events has attracted over a million attendees and seen more than 150 performing artists, including 20 multi-award winning international and regional superstars.
ABOUT YAS MARINA CIRCUIT
Yas Marina Circuit is probably one of the world's most iconic sporting venues. Located on Yas Island, the circuit debuted on October 30, 2009 with the final race of the FIA Formula One World Championship - the inaugural Formula 1 Etihad Airways Abu Dhabi Grand Prix to a capacity crowd of around 50,000. Year round, Yas Marina Circuit hosts an extensive programme of leading international and national motorsport racing series as well as major entertainment events and corporate activities. Supplementary facilities include the Yas Drag Racing Centre, the Yas Racing School and the Yas Kartzone.
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